Apple has a growing interest in search technology and might even be working on a product to compete with Google
Apple has a growing interest in search technology and might even be working on a product to compete with Google, according to The Financial Times. The most visible change is the fact that in iOS 14, Apple is now showing its own results when you type queries in the home screen. In addition, there seems to be an increase in activity from Apple’s web crawler. There may be more of an opportunity here as the U.S. Justice Department has sued Google over what it claims are anticompetitive behaviors around search. However, this doesn’t necessarily mean Apple and Google will soon be going head-to-head in search — it could just be a sign that Apple’s Siri voice assistant is getting more search queries.